VISIBLE BRAND
What the sticks look like
Bauer2 · 29%
CCM2 · 29%
PRO Reserve1 · 14%
Sherwood1 · 14%
Warrior1 · 14%
NHL STICK CENSUS · BRANDS
Which stick brands do NHL players actually use?
Visible branding and underlying construction are counted separately, because a player's current graphics can hide an older or different physical build.
UNDERLYING BRAND
What resolved builds actually are
Bauer2 · 33%
CCM2 · 33%
Sherwood1 · 17%
Warrior1 · 17%
GRAPHICS ≠ BUILD
4 published mismatches
Leon DraisaitlWarrior → Warrior
Evgeni MalkinCCM → CCM
Joel FarabeeBauer → Bauer
Dmitry OrlovBauer → Bauer
EXPLORE THE CENSUS
One dataset, four high-intent questions.
Follow the live published sample by flex, curve family, actual kick point and visible-versus-underlying brand.